An Example of What NOT To Do…

Courtesy Gawker.com:

What the heck were the folks at China Town Beer thinking?  Let’s promote an aloholic beverage by placing a woman (with her eyes closed) behind the wheel of a car… (hence promoting drinking and driving)?  

Is this a drink responsibly ad or a drive responsibly (after having China Town Beer) ad?  We’ll go with option 3 – a “market” irresponsibly ad.

Would love to hear your thoughts on this one!

About Tanya Blackburn

Tanya is a marketing/public relations enthusiast and former television journalist with a nose for news and a knack for simplifying complex information into easy to understand, impactful key messages.

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