Our thoughts and prayers go out to the families and friends who lost loved ones at Ft. Hood and to all our military families around the world.

Today, RTJ Team member, Priscilla Drozd is teaming with Couture Bride Las Vegas as part of Brides Across America and the wedding gown giveaway for military brides “to be”.  In addition to free wedding gowns, Priscilla, one of the most sought after wedding planners in the US, will be offering a 20% discount for all military brides needing help planning their dream wedding!

This is a terrific example of cause marketing - “(A) strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue, for mutual benefit.” From “Brand Spirit, How Cause Related Marketing Builds Brands” by Hamish Pringle and Marjorie Thompson, Wiley, 1999

Cause marketing produces a mutual benefit to both the business and charity/cause through partnership to market an event.

About Tanya Blackburn

Tanya is a marketing/public relations enthusiast and former television journalist with a nose for news and a knack for simplifying complex information into easy to understand, impactful key messages.