Your brand is more than a logo, more than a campaign slogan or a tag line.  It’s more than the tangibles of your company; your services, your products, your team members, your customers.  It’s what you can’t touch as well (intangibles).  It’s the impression you leave; it’s your identity.  It’s that feeling, emotion and impact you, your services, products, and employees have on your clients.

Regardless of industry – you have to know your audience, and reach them consistently with more than just a great message.  You have to leave your mark.  How do you do that in the post-mass marketing era, with no budget, and when presumably, marketing is dead?

How indeed.  Martin Bishop says it best – check out his post – after reading it, I pointed my hands right at the computer screen and loudly proclaimed, “exactly”! 

About Tanya Blackburn

Tanya is a marketing/public relations enthusiast and former television journalist with a nose for news and a knack for simplifying complex information into easy to understand, impactful key messages.