Category Archives: Technology

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RTJ Blog – we meet again!

May 17th, 2010
What a busy 45 days we've had!  We'll get the formal case studies/befores and afters up as soon as we can but meantime... here's a snap shot of what we've been up to: 1. Scientific Conservation: ...
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RTJ Client: SCI secures $5 Million in Series A Funding with DFJ – Names Russ McMeekin, a seasoned senior executive, as CEO

March 29th, 2010
Berkeley, CA – March 29, 2010 - Scientific Conservation Inc. (SCI), a leading provider of energy efficiency, system optimization and Automated Continuous Commissioning (ACC) solutions for the $5 ...
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Your Logo is NOT your Brand…

February 13th, 2010
It's one of the first things we try to clear up.   Let's think of it this way... your logo is kind of like your name... and everthing your name says about you - like the type of person you are - ...
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Do you even know what your company’s market share is?

December 10th, 2009
It’s one of the first series of questions we ask our clients 1) what is your market share now 2) what was it in the past and 3) what is it projected/forecasted to be? The most simplified way to ...
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Q4 Homestretch Feeling Like A Rising Tide?

November 25th, 2009
Let’s be realistic, not much of what’s in your sales pipeline will close between the week of Thanksgiving or between December 25th and January 1st.  The frustrating thing?  You’ve probably ...
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Stop Looking at Your Rear View Mirror and Start Looking at 2010

November 17th, 2009
Don’t sit there admiring your successes from last year, or grumbling over what went wrong – it’s Q4 and a whole new year is on its way.  The question is are you ready? By now, you should ...
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Leaving Your Mark – when “marketing” is… dead?

November 8th, 2009
Your brand is more than a logo, more than a campaign slogan or a tag line.  It’s more than the tangibles of your company; your services, your products, your team members, your customers.  It’s ...
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Marketing: All Things to All People?

November 3rd, 2009
Trying to be everything to everyone?  How's it working for you?  Regardless of industry... ask yourself these basic marketing 101 questions and cross check your strategy with the tips:   Where ...
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