Category Archives: Marketing

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RTJ makes news in the Orlando Sentinel

June 24th, 2010
The Citrus Club, a ClubCorp® property, and premier private business Club in Florida (not featured in the picture),  is getting a $4M "cultural" make over.  Reporter, Sandra Pedicini with ...
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RTJ Blog – we meet again!

May 17th, 2010
What a busy 45 days we've had!  We'll get the formal case studies/befores and afters up as soon as we can but meantime... here's a snap shot of what we've been up to: 1. Scientific Conservation: ...
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Your Logo is NOT your Brand…

February 13th, 2010
It's one of the first things we try to clear up.   Let's think of it this way... your logo is kind of like your name... and everthing your name says about you - like the type of person you are - ...
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American Red Cross Teams with Local CPA to benefit Haiti Relief

February 4th, 2010
Local CPA Firm Pledges $20 For Every New Tax Return Filed in its offices to help Haiti Earthquake Survivors through the Southern Nevada Chapter of the American Red Cross Kondler, Chavez & Koch ...
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Private Clubs: Marketing to a Younger Demographic May be the Best Shot You Make in 2010

January 22nd, 2010
Before the “recession” hit, private clubs around the country historically welcomed, even targeted, the 50 and over prospective members.  This demographic represents financial stability, ...
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RTJ Consultants: Nominated Membership Marketing Firm of the Year

January 1st, 2010
RTJ Consultants announced today it has been nominated by its client, The Westmoor Club Nantucket for Boardroom Magazine’s Membership Marketing Firm of the Year for 2009. J. Brent Tartamella, CCM ...
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Fairways and Greens: How can private clubs steer clear of the rough?

December 20th, 2009
A feature article in this month’s Club and Resort Business follows up on a 2008 Wall Street Journal story about the private country club industry’s fight to stay alive during the recession. The ...
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Do you even know what your company’s market share is?

December 10th, 2009
It’s one of the first series of questions we ask our clients 1) what is your market share now 2) what was it in the past and 3) what is it projected/forecasted to be? The most simplified way to ...
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Q4 Homestretch Feeling Like A Rising Tide?

November 25th, 2009
Let’s be realistic, not much of what’s in your sales pipeline will close between the week of Thanksgiving or between December 25th and January 1st.  The frustrating thing?  You’ve probably ...
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An Example of What NOT To Do…

November 19th, 2009
Courtesy Gawker.com: What the heck were the folks at China Town Beer thinking?  Let's promote an aloholic beverage by placing a woman (with her eyes closed) behind the wheel of a car... (hence ...
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