Category Archives: Hospitality

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RTJ makes news in the Orlando Sentinel

June 24th, 2010
The Citrus Club, a ClubCorp® property, and premier private business Club in Florida (not featured in the picture),  is getting a $4M "cultural" make over.  Reporter, Sandra Pedicini with ...
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RTJ Blog – we meet again!

May 17th, 2010
What a busy 45 days we've had!  We'll get the formal case studies/befores and afters up as soon as we can but meantime... here's a snap shot of what we've been up to: 1. Scientific Conservation: ...
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Your Logo is NOT your Brand…

February 13th, 2010
It's one of the first things we try to clear up.   Let's think of it this way... your logo is kind of like your name... and everthing your name says about you - like the type of person you are - ...
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Private Clubs: Marketing to a Younger Demographic May be the Best Shot You Make in 2010

January 22nd, 2010
Before the “recession” hit, private clubs around the country historically welcomed, even targeted, the 50 and over prospective members.  This demographic represents financial stability, ...
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RTJ Consultants: Nominated Membership Marketing Firm of the Year

January 1st, 2010
RTJ Consultants announced today it has been nominated by its client, The Westmoor Club Nantucket for Boardroom Magazine’s Membership Marketing Firm of the Year for 2009. J. Brent Tartamella, CCM ...
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Fairways and Greens: How can private clubs steer clear of the rough?

December 20th, 2009
A feature article in this month’s Club and Resort Business follows up on a 2008 Wall Street Journal story about the private country club industry’s fight to stay alive during the recession. The ...
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Tiger Woods: We couldn't have said it better…

December 16th, 2009
We've been wondering when the fascination of watching Tiger's fall from (moral) grace would begin to dwindle...we thought of writing about it from a PR perspective, even had a witty email ...
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Do you even know what your company’s market share is?

December 10th, 2009
It’s one of the first series of questions we ask our clients 1) what is your market share now 2) what was it in the past and 3) what is it projected/forecasted to be? The most simplified way to ...
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Q4 Homestretch Feeling Like A Rising Tide?

November 25th, 2009
Let’s be realistic, not much of what’s in your sales pipeline will close between the week of Thanksgiving or between December 25th and January 1st.  The frustrating thing?  You’ve probably ...
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Stop Looking at Your Rear View Mirror and Start Looking at 2010

November 17th, 2009
Don’t sit there admiring your successes from last year, or grumbling over what went wrong – it’s Q4 and a whole new year is on its way.  The question is are you ready? By now, you should ...
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