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RTJ Consultants: Nominated Membership Marketing Firm of the Year

January 1st, 2010
RTJ Consultants announced today it has been nominated by its client, The Westmoor Club Nantucket for Boardroom Magazine’s Membership Marketing Firm ...
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Fairways and Greens: How can private clubs steer clear of the rough?

December 20th, 2009
A feature article in this month’s Club and Resort Business follows up on a 2008 Wall Street Journal story about the private country club ...
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Tiger Woods: We couldn't have said it better…

December 16th, 2009
We've been wondering when the fascination of watching Tiger's fall from (moral) grace would begin to dwindle...we thought of writing about it from ...
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Do you even know what your company’s market share is?

December 10th, 2009
It’s one of the first series of questions we ask our clients 1) what is your market share now 2) what was it in the past and 3) what is it ...
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Q4 Homestretch Feeling Like A Rising Tide?

November 25th, 2009
Let’s be realistic, not much of what’s in your sales pipeline will close between the week of Thanksgiving or between December 25th and January ...
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An Example of What NOT To Do…

November 19th, 2009
Courtesy Gawker.com: What the heck were the folks at China Town Beer thinking?  Let's promote an aloholic beverage by placing a woman (with her ...
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Stop Looking at Your Rear View Mirror and Start Looking at 2010

November 17th, 2009
Don’t sit there admiring your successes from last year, or grumbling over what went wrong – it’s Q4 and a whole new year is on its way.  The ...
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Priscilla Drozd Making a Diffference on Veterans Day thru Cause Marketing

November 11th, 2009
Our thoughts and prayers go out to the families and friends who lost loved ones at Ft. Hood and to all our military families around the ...
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Leaving Your Mark – when “marketing” is… dead?

November 8th, 2009
Your brand is more than a logo, more than a campaign slogan or a tag line.  It’s more than the tangibles of your company; your services, your ...
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